2025 Review — Australian Internet & Digital Statistics

Cloudflare’s 2025 Year in Review is packed with global internet trend data, but it didn’t get much attention locally — so here’s a rundown focused specifically on Australia.

The headline numbers

• iOS vs Android: iOS accounted for 62% of Australian mobile traffic in 2025 (vs. 56% in the US).
• Browser share: Chrome led at around 58% in Australia, though it lost roughly 2 percentage points over the year. On iOS specifically, Safari lost share to Chrome; on desktop, Chrome lost share while Microsoft Edge climbed from 12% to 16%.
• HTTP/3 adoption: 26% of Australian traffic now uses HTTP/3, the newest version of the protocol underlying the web.
• Search engine share: Google slipped slightly from 93.4% to 92.2%, with Bing picking up that difference — mostly through Windows.
• Most-targeted industries: gambling and gaming organisations were the most attacked vertical from Australia, peaking at around 7% of total attacks in July 2025.

Why this matters

These shifts — especially the Edge/Chrome movement on desktop and the steady creep of HTTP/3 — are useful signals if you’re thinking about site performance or browser-specific rendering issues.

The full interactive report lets you explore other countries or compare regions side by side, at Cloudflare Radar’s Year in Review.

Originally published on Medium.